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Sifu Kru Quentin "Dragon" Chong

Quentin Chong is a master of martial arts. His record of 19 fights (18 wins by knock-out & 1 loss) has made him one of the most devastating fighters in the world today. "Time waits for no one" is the credo by which he lives and teaches.  It is testimony to his personal and martial arts success. However, the road to the top has been a difficult one. This is Quentin Chong's life story. It is the journey of the Dragon.

Quentin Chong was born in Botswana, Gaborone and raised in Cape Town. As a schoolboy, he was chosen last for sports and ridiculed by his peers. Life for the young Chong was difficult. He grew up in a racially segregated country amidst violence and turmoil. This was an important experience in his life. It led him to defy mediocrity through studying the martial arts. As a young man, Quentin went to Hong Kong. He trained Kung Fu under Masters Shang Yu Xiang, Liang Dong Sheng and Samuel Kwok. His teachers were the most decorated Kung Fu practitioners in the world. They instructed the Chinese Military and were Kung Fu champions in their respective disciplines. Consequently, Chong learned from the best and quickly became one of the rising talents in Kung Fu. He achieved recognition throughout the world and became a Kung Fu master (Sifu).  Quentin Chong mastered in Wingchun, Yang form Tai Chi, Kamla/Chinna and Sanda/Sanshou.


With his newfound talent, Quentin became a prominent figure in South Africa, and was well known in the 'streets and night club world' for his fighting ability.  This led to him to acquiring the name 'DRAGON'. The name was given to him by the street kids that he taught. There is great irony in Chong's title. In Western culture, a dragon is the symbol of strength and ferocity. However, in Eastern tradition, the dragon is a symbol of humility and compassion. Its strength and hidden powers is a hidden quality and it is for this reason that the dragon is the most dominant entity in Chinese culture. Chong acquired this title because westerners saw him fight with tremendous strength and power. However, they fail to realise, that he fought on the streets to defend street children and people of the streets.  His power was concealed at all times and was only used to propagate humility and compassion. Therefore, Chong may have been called a dragon for his fighting ability. However, it was his humility and compassion that truly demonstrated the nature of the dragon. It is for this reason that the street children of Cape Town know and address Chong as the 'DRAGON'.


Quentin Chong opened a security company. Initially, his business was small and catered for local events. However, the reputation of Chong as Cape Towns fighting 'dragon' grew. Consequently, his business expanded in a similar fashion. After a brief period of time, Chong had successfully established himself in the security industry. His clients consisted of the top local and international celebrities like Wesley Snipes & Steven Seagal etc.  These include ex-members from the S.A.S (U.K), ex- South African and American S.W.A.T team operatives.


Despite his success in security, Quentin returned to the martial arts. He opened a small Kung Fu school in his garage. It was the original Dragon Power kung-fu Kwoon. He taught a group of young students, which grew steadily. Invariably, teaching became his focus. Chong's fighting skill and Eastern understanding of the martial arts gained him great popularity. However, Chong was not content with teaching alone. He hungered for the fight. He sought to find a competition, which incorporated all aspects of fighting. At the time, the only discipline that allowed for freestyle striking was the Muaythai. This ancient art originated from Thailand thousands of years ago. It has been known as the most brutal ring sport on earth because its combatants are allowed to strike with knees and elbows.

 


Chong left South Africa and once again went to the East. He trained in Thailand under Manop Masweichen (Nong). This heavy weight Champion recognised Chong's talent. After a brief period of time, he entered Quentin in professional competitions. Chong was a natural fighter, and quickly rose up the competitive rankings. His speed and power overcame many opponents. Gradually, he built an impressive name and record.

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After Fighting for some time and travelling to Thailand, Quentin returned home. His experiences overseas changed his perspective on the martial arts. He lived by the motto 'no way, no style, no limit'. He believed that there was no single and infallible way to practice martial arts. Rather, a martial art in

volves the natural flow of energy. One should be open to all styles and focus on using any technique that works to achieve the best result. Using this ideology, Quentin re-opened a school in a business complex in Milnerton, Cape Town. His students became extremely proficient in the martial arts. News spread of his dynamic fighting system, and his martial arts school grew rapidly. Chong rented bigger premises in Green point to accommodate the influx of students. He taught both Muaythai and Kung Fu and his school became one of the most successful in South Africa.


After some time, the reputation of Chong's

Fabiani.JPGfighting ability proceeded itself. Quentin was challenged to a World Muaythai Title fight in Thailand. This was a formidable task, because very few westerners are considered legitimate contenders for Muaythai titles. In July 2001, Quentin Chong faced Saroonsak for the super middleweight Muaythai World Title. The odds were heavily stacked against Quentin. He was fighting in Thailand amongst the champion's most avid supporters. However, Chong shocked the martial arts world. He scored a knock out in the first round with a crushing right hand punch. News spread of his uncanny victory. Chong was launched from the status of a rogue contender to the world champion.

Quentin Chong returned to South Africa as the world Muaythai Champion. He made history as the first South African to ever hold such a title. In 2002, Chong staged his world title defence in Cape Town. He spent months preparing for his fight with the help of his brother Winston. Winston Chong is also an accomplished fighter. He currently holds a world 'superfight' title and numerous power lifting records. Chong's opponent for the fight was the revered Nokwit Davis. This Thai legend is one of the most feared fighters in the world. His fight record comprises of over 400 hundred fights, 7 championship belts and hundreds of knockouts. Chong was once again the underdog. The fight started evenly, but Chong clenched a victory with a right hand punch in the third round. This became the 'dragons' signature move. It was the last fight in Nokwits prolific career. He retired shortly after.


Chong's victories culminated in an unprecedented success in South Africa. He has become a national sports hero who regularly appears on television. Moreover, he is one of the few martial arts stars to emerge from South Africa. He has acted as the villain in the Jean Claude Van Damme movie, "Wake Of Death" (2003). Moreover, Chong has starred in "Action Star" with Vinnie Jones, Pat Morita (Mr Miyagi from Karate Kid) and Tony Shiena & Death Race.  His celebrity status has manifested in numerous commercial endorsements and modelling contracts. He is regularly featured in G.Q and Sports Illustrated, Cosmopolitan, F.H.M, Top Billing magazines, etc. He also endorses Hyundai automobiles, Braun Razors, Motorola, Nokia   and. He has released an instructional Muaythai series and Ultimate Muaythai instructional book.

In 2005, Quentin and Steven Seagal visited the Red Cross hospital and the Khayelitsha orphan homes as the official representatives of martial arts in South Africa. There they formed strong bonds with the kids infected with HIV/AIDS.SifuTriumph 1

Today, Quentin Chong in partnership with his brother Winston Chong teaches from his Dragon Power Muaythai MMA & Fitness Centre in Cape Town. It is one of the most advanced fighting centres in the world. It includes numerous boxing rings as well as a fully equipped weights and fitness area. Quentin personally trains the top amateur and professional fighters, security personnel, celebrities and models. He regularly takes his top fighters to the Far East, and many of them have achieved impressive victories.

 

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  • Head Representative for South Africa Muaythai Assoc. (RSA)
  • RSA Representative of the Chinese Martial Arts Development Co. (Mauritius)
  • Lifetime member of the Ving Tsun Athletic Assoc. (Hong Kong)
  • Representing member of the International Federation Muaythai Amateur (IFMA) (Thailand)
  • RSA Representative of the Samuel Kwok Wing Chun Assoc. (U.K.)
  • President and Founder of the South African Amateur Muaythai Federation (SAAMF)
  • President of South African Muaythai Association (SAMA)
  • Chairman of the Muaythai Against Drugs Foundation (M.A.D) in South Africa
  • Representative member of the World Muaythai Council. WMC (THAILAND)
  • Trainer and synergy with Xtreme Couture


Quentin's conduct regularly demonstrates the humility of the 'dragon'. He remains in constant contact with his teachers. He always speaks of them with the greatest deference and respect. This attitude has percolated amongst his own students. All of them hold master Chong in the highest regard. Their hours of dedication to training does not only reflect commitment to the martial arts. It also exemplifies the respect and admiration they have for their teacher. Quentin has used his success to help those less fortunate than himself. He donates equipment and funds for martial arts in underprivileged areas. He is also an avid spokesperson against domestic violence. He gives regular seminars on self-defence and often appears in public drives to combat the abuse of women and children.


The journey of the dragon is not over. Quentin Chong is prepared for his 'final fight'. Chong retired after his victory and aims to further dedicate himself to teaching. Quentin will undoubtedly be remembered for his charismatic fighting ability. However, he will be equally remembered for his humility and compassion. These qualities are reflected in the respect he shows for his teachers and his efforts to help those around him. In so doing, Quentin Chong exemplifies a balance between strength and humility. It is for this reason that he will be known and remembered as the true 'dragon'.

Quentin Chong is the founder and also responsible for bringing the first Muaythai fights to South Africa.

After his dramatic victory and his debut in the ring, he began to feature in almost every local magazine and newspaper, and international Muaythai magazine. I.e. he also appeared in many well-recognized SA and Thai magazines: GQ, Men's Health, Sports Illustrated, top local newspapers and the international Muaythai magazines. He has also produced a ladies self-dense tape. At present, he is training South African celebrities such as super models, TV presenters, actors and actresses, bodyguards and security personnel.

  • Cosmopolitan
  • GQ
  • Inside Kung Fu
  • FHM
  • Heat
  • Getaway
  • Max Power
  • Playground
  • Absolute Cape Town
  • Top Billing
  • Men's Health
  • Kollig
  • Satus Magazine
  • LMagazine
  • Essentials
  • Boxing World
  • Table Talk
  • People's Post
  • The Franshoek Tatler
  • Daily Voice
  • WMC Magazine
  • WMM World Muaythai Magazine
  • Muaythai World (official WMC & IFMA Magazine
  • Fair Lady
  • Krew
  • Paintball SA
  • You / Huisgenoot
  • Men's Health
  • SL
  • Cape Argus
  • The Burger
  • The Herhald
  • SA Sports Illustrated
  • Cape etc.
  • Beeld
  • Shape Magazine
  • Runners
  • Time Talks
  • Salut
  • Cape Times
  • Tonight Television
  • Inside Kung Fu
  • The Sun
  • Elle

 

Online articles:
Muaythai coach Quentin Chong helping Randy Couture hone skills www.mmajunkie.com
Quentin Chong « Xtreme Couture MMA www.xtremecouture.com
Quentin Chong retires - Muay Thai Online - all the latest Muaythai www.muaythaionline.org
Quentin Chong: Muay Thai instructor of Xtreme Couture - Bloody Elbow www.bloodyelbow.com
The Fight Nerd | Quentin Chong of Xtreme Couture and Dragon Power www.thefightnerd.com
Muaythai coach Quentin Chong helping Randy Couture hone skills www.mmaplayground.com
Winston & Quentin Chong - Combo Birthday Bash @ Chevelle www.alltheshows.co.za
Kru Quentin Chong helping Randy Couture hone skills - MMA News www.mixedmartialarts.com
What's On! - Winston & Quentin Chong Birthday Bash www.whatson.co.za
Hair Loss Treatment | Medical Hair Restoration | The Bald Truth www.medhair.com
NEWS www.2oceansvibe.com
M-NET - Way of the Warrior www.beat.mnet.co.za
Survival Africa is the Oldest Adventure. www.survivalafrica.com
Looking Good On The Net www.iconhighschool.co.za
Knock-out www.citizen.co.za

He also choreographs fight scenes for stills, commercials and he does modelling.

All of his teachings, commercials, movies and stunts have made Sifu Chong a celebrity in his hometown, Cape Town. He can't walk down the street without somebody knowing him; he has even made a name for himself among the street kids of Cape Town who gave him the nickname "The Dragon". He made history for South Africa.

He and his brother, Winston Chong, now own one of the best-equipped Muaythai and fitness centre in the world known as DRAGON POWER. They teach the art Muaythai. Their fitness centre also boasts a fully equipped, world class free-weights and exercise machine section. The school attracts many students from around the world.

Sifu Kru Quentin Chong is always willing to teach anyone from any walk of life, which is dedicated and willing to learn. He treats all with the same respect and knowledge.

Throughout his career he has also had the opportunity to appear in movies such as "Wake of Death" alongside Jean Claude Van Damme and Simon Yam, and "The Number One Girl" co starring Vinnie Jones, Pat Morita and Tony Schiena, to name a few. Offset he choreographs fight scenes for stills and commercials and through all the photographic exposure has become not only a well known actor and model but an inspirational icon too.

Outside of the ring he remains in the public's eye world know having featured in TV adverts such as Hyundai Getz, Motorola, and guest appeared on The Weakest Link and the local survivor show, Instinct. In 2005 he featured in the Cosmopolitan Calendar being voted as one of the year's Sexiest South African Men.Sifu KO nokweed

In both 2005 and 2006 he guest appeared on the catwalk of the Cape Town International Fashion Week modelling both Vertigo and Steph G clothing. Subsequent to modelling and sponsors, he has also designed his own "Dragon Wear" clothing label.

Sifu Chong spends any free time giving back to the community. He has worked in the last 3 Celebrity Bar Challenges, along side stars such as Cokey Falkow, Colin Moss, Nicky Greenwall, Roxy Lowe and many more. Each time he was voted the top bartender, allowing all funds raised to be given to a charity of his choice, Muaythai against Drugs. He also participated in raising funds for the Sunflower fund by shaving his head shaved off.  Quentin also been part of the Weakestlink and returned to do the Celebrity Challenge of the Weakestlink.  Quentin's been part of a few TV series like Instinct, Rat Race Media etc.  Quentin was also on documentary about how different cultures lived in the days of apartheid called what's Your Story.


While teaching, training, managing an internationally recognized business and being a celebrity icon every day of the week, Saturdays remain the most rewarding. Every Saturday morning is kept for the Amy Biehl boys, where Sifu uses this time to share with them his wisdom and talent, and in return receives life lessons.


Quentin developed a Security Company where he trained Body Guards, Self defence, Close Quarter Combat, Police Service and the Task Force.

Since training underprivileged children he has had nothing but exceptional results with two of them having achieved medals at previous IFMA World Championships. Ncedo Gomba achieved a Bronze and a Silver and if he keep improving he will hopefully bring back gold, after being voted most Improved Junior Fighter at 2007 IFMA World Championships, and new comer Sandile Lutseke will be making his first appearance at a world tournament and his hoping to use this opportunity to make his mark.

Not only does he train and mentor the Amy Biehl kids, but he also arranges clothing / shoe sponsorships for them, as well as sponsored travel funds to and from international tournaments. He also found sponsors who purchased land in Khayelitsha and is in the process in building a gym for Underprivileged children and surrounding locals. Quentin wants the kids to get their National Colours, giving back is of most importance to Quentin.


Along with Ncedo and Sandile, Sifu Chong will be following a history of success next month when he accompanies his fighters, TEAM DRAGON POWER, as both manager and head coach, to their 5th IFMA World Championships, held in Bussan, Korea this year.

  • 2009 Bangkok, Thailand -1 Bronze
  • 2008 Bussan, Korea - 1 Gold, 2 Silver, 4 Bronze
  • 2007 Bangkok, Thailand - 5 Bronze, 4 Silver medals
  • 2006 Bangkok, Thailand - 1 Gold,3 Bronze
  • 2004 Bangkok, Thailand - 2 Silver, 3 Bronze
  • 2003  Kazakhstan -2 Silver, 1 Bronze
  • 2000 Bangkok - 2 Bronze

From previous World Championships the South African girls' team has been ranked amongst the top 5 female teams.

The highlights of 2008 for Sifu Chong thus far have definitely been:

  • Being a guest Muaythai instructor at Randy Couture's gym, Xtreme Couture, in Las Vegas in February,
  • Quentin Chong Trained Jan "The Giant" Nortje for his K-1 fight against Peter Aerts in Japan in 29 June 2008
  • Training for the upcoming World Championships in Korea next month,
  • Plans and developments for the new gym which Dragon Power is due to move into next month,
  • The Dragon Power Comic Book
  • Being chosen 3rd in the Best Sportsman category with Natalie dut Toit and Schulk Burger in the GoodHope Fm Best of Cape Town Awards.

November 8th 2008 Sifu Quentin Chong hosted the event of the year  by making South African History, filling an amphitheatre of over 3500 viewers. South Africa competed against Australia and Thailand but took the belt securing South Africa a spot in the Contender Asia Series 2 house in Malaysia beginning early next year.

Sifu Quentin Chong not only kicked start the year with a bang but in style too, by opening the new Dragon Power Muaythai MMA & Fitness Centre in January 2009.  This is no ordinary gym; this is Dragon Power a World Class Muaythai Fitness Centre.

After hosting the biggest Muaythai event in history of South Africa in 2008 he put the past to rest and took on the New Year with a bang by hosting an Electrifying event at Fashion TV Cape Town.
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On the 9th - 17th May the South African Team who consist of Madeleine Ross (Female Light Welterweight) & Kevin Nkopane Peko (Male Welterweight) represented South Africa in the Arafura Games held in Darwin, Australia.  The Team won two silver medals, which is a huge achievement, as this is an indicator of how much the sport of Muaythai has evolved in South Africa.  This shows that South Africa's Muaythai is at such a high level that they can easily compete against the world's best athletes and be triumphant.  Since 1991, the Arafura Games have grown into a leading International sporting competition for the developing athletes of the Asian Pacific region.

On June 6th 2009 Sifu Quentin Chong once again hosted yet another World class event, this time at the Grand Arena GrandWest; know as the Venue of all Venues.  The Arena filled with excitement and anticipation, as crowds waited on the edge of their seats to see who would be number one. With fifteen fights scheduled, including one MMA fight and the South African Pro title on hand, the night was set for absolute awesomeness. All was at stake with the winners of each Muaythai division going to represent South Africa in Bangkok, Thailand in the World Championships held in honour of His Majesty the king of Thailand's 82nd birthday. The host for the event was the ever entertaining Colin Moss.

Quentin Chong is busy with his comic book; the comic book is about DRAGON POWER LEGACY that follows the exciting adventures of the Chong brothers, Quentin (Dragon) and Winston (Tiger) as they search for the legendary Golden Child.

The Dragon Power Gym is the primary setting of the story. Quentin and Winston are always working hard to ensure that their students are in top physical and mental condition to take part in the various Dragon Power tournaments held throughout the year.
Through it all, the Chong brothers continue to run their business, while still finding time to deal with attacks directed at the gym, their students and their friends.

Quentin Chong was invited to Vegas in February 2009 to train Kim Couture for her up coming fight.  Quentin also trained Gina Carano, Randy Couture, Josh Henns, Frank Trik, JJ Mix, and Robert Ricedale etc.  Quentin been invited once again to go to Vegas to be part of the Camp and also to train Gina Carano for the biggest women fight in history against Chris Cyborg as well as Randy "The Natrual" Couture.

Quentin Chong is not only an Icon but a Legend in South Africa and wants to take the Sport of Muaythai & MMA and push it to be the sport in the World.

The Continental African qualifications for the World Martial Arts games to be held from the 27th of August to the 4th of September 2010 in Beijing, China. Two of the African qualifiers will go on to fight in the World Martial Arts games.

The World Martial Arts Games will comprise of 13 different martial arts. Muaythai will be one of these competing martial arts. The qualifications for the Muaythai division of the World Martial Arts Games will take a total of 88 Muaythai fighters, spanning across 11 weight categories from 124 IFMA (International Federation of Muaythai Amateur) member countries.

The exceptional catering and venue made available by GrandWest really made for a great environment for the event. The fights were all very high paced, only two of the fights went all the rounds. Some noticeable highlights was a 10 second K.O. in the MMA fight with a well timed punch and a electrifying show by Bakhulule Baai to secure his spot in the WMA Games.
The Female Lightweight African Qualification also ending in a 2nd round T.K.O. with Madeleine "Madx" Ross coming out victorious and qualifying into the World Martial Arts Games as both Dragon Power, South Africa's Representative as well as Africa's representative.

The Male Light Middleweight African Qualification was the final and most impressive fight of the night. After the national anthems were played and had set the scene for what looked like an exciting match up, Bakhulule Baai representing Dragon Power and South Africa made his intentions clear with an arrow directed at his opponent during the Wai Kru. The fight didn't reach a minute long by the time Bakhulule had finished his opponent with a combination of punches which had knocked his opponent out a few times before he was allowed to hit the ground.

In February 2010 Dragon Power Power Muaythai, MMA & Fitness Centre became the product of Mnet Action's hit reality TV show, "The Way of the Warrior" which was a television first, the show promised to be a must for all reality fans.

Way of the Warrior gathered a group of 25 to 35-year-old men giving them the opportunity to train at Dragon Power, South Africa's premier Muaythai Gym - based in Cape Town.

They were trained by 2 x World Muaythai Champion and their mentor Sifu Kru Quentin "Dragon" Chong. Through the transformational power of Martial Arts they became lean, formidable fighting machines.

But there was a catch; the only way the men could stay in the gym and take home the amazing prizes was to fight for it. Each contestant had to use their new-found martial arts skills to fight their competitors in the ring, for the right to remain in the gym. Using the Muaythai they have been taught each contestant has to survive weeks of elimination as they fight for the honor of being named the Ultimate Warrior. The Warriors learnt the art of Muaythai on their path towards losing weight and becoming healthier and stronger than ever before. The contestants all benefited from the training before and after the show. The aspects of life and culture that Muaythai brings into the training allow for it to be sustainable as it becomes a way of life, a way of the warrior.
If you are a guy who is unhappy with his weight and you want to transform your life...you can follow the "Way of the Warrior".
16 overweight contestants
13 weeks living and training at the toughest Muaythai Fitness Centre
Taught by former world champions, in the world's most brutal ring sport
To lose weight and transform their lives
With only one way to become champion
Fight for it….Way of the Warrior

Follow Sifu Kru Quentin "Dragon" Chong  on Facebook:

www.facebook.com/inbox/?ref=mb#/pages/Quentin-Dragon-Chong/163349862177?ref=ts

http://www.facebook.com/home.php?#!/profile.php?id=100001009908069&ref=search\

 

Become a fan of  Sifu Kru Quentin "Dragon" Chong  on Facebook:

http://www.facebook.com/home.php?#!/pages/Quentin-Dragon-Chong/163349862177?ref=ts

 

 

Follow Sifu Kru Quentin "Dragon" Chong  on twitter:

http://twitter.com/quentinchong

Combat Shooting Info

Sifu Kru Quentin "Dragon" Chong is a qualified combat shooting instructor and has passed the advanced exam in Handgun, rifle, shotgun and Carbine. He regularly goes to the Kraaifontein shooting range to practice and enjoy shooting. Everything is kept in a safe environment with zero risks, where one can perfect their skills in combat & target shooting.

 

Combat Shooting - Kraaifontein - Gallery

Airsoft Info

 

Airsoft is a sport that re-enacts warfare and tactical situaions in a safe and fun environment. It is played with gas and electric pellet guns in secluded areas, ranging from open fields to the old Maitland Abbattoir. Sifu Kru Quentin "Dragon" Chong regularly participates in the weekly games around the Western Cape, as he calls it: "His Golf"

 

Airsoft - Maitland Abbattoir

Oakley

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Puma

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Jarat Tours

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Metal Machine Tattoo

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Aiden Bennetts Design

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MHR -Medical Hair Restoraion

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Services I offer:


- Motivational Speaking


- Fight Choreography for still and film shoots

 

- Acting for Movies and commercials

 


- Security Assesments, teaching unarmed combat & self Defence courses

 


- Business Networking

 


-  ITA Instructor:For Basic &  Advanced: Handgun, Shotgun, Rifle & Carbine.

 

- Executive Producer for film and still shoots and movies

 


- Personal trainer in Muaytha,MMA & Kung Fu, my fees are a R1000 ZAR per session.

 

- Lifestyle advice in all facets of life

PUMA® UNVEILS THE NEXT CHAPTER OF THE PUMA CLYDE: UNDEFEATED COLLECTION WITH PUMA

Legendary brand lends their design perspective
to PUMA's most iconic shoe

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BOSTON, MA - (February 11, 2011) - Sportslifestyle brand PUMA® has partnered with legendary culture brand, Undefeated, to launch the Undefeated (UNDFTD) Collection with PUMA, a special collection centered around one of PUMA's most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released beginning in April and throughout 2011 and beyond.


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The partnership between PUMA and Undefeated is about pushing boundaries and refreshing a classic style and icon, The PUMA Clyde. Undefeated and PUMA explored trends in the marketplace and collaborated to interpret these fashion and lifestyle nuances into footwear styles that are inclusive of both brands. The first release from the collection will be on April 10th followed by another release on June 10th, and many more throughout 2011 and beyond. Consumers can expect to see clean lines and a unique exploration of materials and textures.

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"Undefeated pushes the envelope and is a leader in starting and spotting new trends throughout the sneaker and lifestyle community," said Jay Piccola, President of PUMA North America. "This partnership allows us to apply these influences to the most significant shoe in PUMA's archive, the PUMA Clyde, and make it new, fresh and appealing to a whole new set of consumers that we know will adore each and every style."

The PUMA Clyde was chosen for this project not only for its significance to the PUMA brand, but also to sneaker history and pop culture. Customized for basketball great and current announcer for The New York Knicks Walt "Clyde" Frazier in 1973, the Clyde was the first signature basketball shoe. Built on performance and style, it immediately became a mainstay on the court and on the street. As a statement shoe, it was part of the uniform for cultural artists - DJs, b-boys, musicians and graffiti artists. With its clean and classic styling, the PUMA Clyde continues to be on-trend today.

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"We worked closely with PUMA's design team, and were very collaborative in every sense of the word," said Eddie Cruz, Co-Founder of Undefeated. "We shared ideas, brainstormed and pushed each other on the design language because we really wanted to make something great together. The end result of the UNDFTD Collection with PUMA is just that - something great, forward thinking and cool - and we are excited to build on the momentum of this collection for seasons to come."

For nearly 10 years Undefeated has been the unofficial voice for the next generation. With storefronts in Hollywood, Silverlake and Santa Monica, California; Las Vegas, Nevada; Shizuoka and Tokyo, Japan they are globally recognized as a leader in streetwear and fashion trends. PUMA and Undefeated first collaborated on a limited edition pack of PUMA Mids that were released in January 2009. The shoes were well received throughout the sneaker community and soon became a sought after style by collectors and style-conscious men and women. This first project helped to lay the groundwork for the new Clyde Collection design partnership.

PUMA and Undefeated will celebrate the Clyde Collection in Las Vegas on February 14th with an exclusive consumer launch event featuring N.E.R.D. at the House of Blues.

Become a fan of Undefeated http://facebook.com/undefeatedinc or PUMA http://facebook.com/puma or follow PUMA via twitter at @thepumastore or Undefeated at @UNDEFEATEDinc.

 

 

PUMA Helps Runners Find Their Rhythm and Run Faster with the New Faas Collection of Trainers

 

PUMA Unveils Faas Trainers with New BioRide™ Technology, Giving Runners a Naturally Responsive Ride


Cape Town, South Africa, January 2011 - PUMA Running is striding its way into 2011 with a fun, innovative and technologically advanced range of running shoes-The PUMA Faas Collection. This collection will be available in stores in South Africa from April 2011.

Faas gets its name from the Jamaican word for fast, and the name fits. The collection is grounded in performance and features a biomechanical design technology exclusive to PUMA, called BioRide™, that provides a naturally responsive ride - helping runners get into their own rhythm for increased speed and performance.

The innovative BioRide™ technology featured in the Faas shoes spent years in development. PUMA took a look at some of the fastest athletes affiliated with the brand and studied their movement, foot placement and overall running skills. There were three proven and consistent skills that were identified as critical to top performance. PUMA translated these elements into three categories-Rocker, Flex & Groove-that become the cornerstones of the BioRide™ technology and the Faas shoes.

First, the best runners reduce their amount of time on the ground, making for faster runs and faster times. The Faas Collection incorporates a continuous, rocker-shape outsole which provides smooth touchdown and effortless transition, providing runners with a natural ride and less time on the ground. Second, they do not waste motion. 360 degree flex grooves are placed in key areas throughout the Faas shoes; these flex grooves respond specifically to how the runner's foot moves, providing a truly unique and responsive ride. Lastly, these world-renowned athletes are incredibly aware of the ground, which allows the foot to react instinctively to keep them stable. The Faas shoes have a horizontal groove that runs the lateral side of the shoe. Regardless of how a runner's foot hits the ground, this groove will provide them with natural stability.

PUMA Running knows every runner is unique and what one runner needs may not be necessary for another. To help runners find the best Faas style to suit their needs, PUMA has assigned each style a number, ranging from 100 to 1000. The lower number models, such as the Faas 300, have less cushioning and less structure, providing a lightweight, fast-paced trainer. As the number gets higher, additional cushioning and structure is added to the shoe. The higher number shoes, like the Faas 500, are perfect everyday neutral trainers.

The Faas range from Spring/Summer 2011 features bright, bold colors with unique overlays and design details for each style. PUMA Running's new Faas Collection brings the joy back into running with increased speed and performance, along with some 'check-me-out' designs.

Key Highlights from the Spring/Summer 2011 Running Collection

Faas 300 - The Faas 300 is a lightweight style from the Faas Range that is built for runners who defy convention and speed on a daily basis. Featuring BioRide technology, minimal cushioning and structure, and no heel counter, this shoe is for the runners who are ready to fly. The Faas 300 is stylized with a unique overlay with cut-out circles, giving the shoe a two-toned and exciting look. Available as the Faas 300 for men and Faas 300 W for ladies.

Faas 500 - The Faas 500 incorporate PUMA's new BioRide technology, giving all runners a naturally responsive ride. Falling right in the middle of the Faas Range's numerical scale, the Faas 500 has a complimentary balance of added structure and cushioning to provide a comfortable run with improved speed and performance. The Faas 500 comes in a number of fun, bright colorways, providing runners a surefire way to jazz up their wardrobe and their run. The Faas 500 is available for men in South Africa.

For more information, visit www.puma.com/running